It all started with a classic boy-meets-girl story: HP Eder, a young man from the Austrian Alps, falls in love with Adriana Alvarez Maxemin, a beautiful young woman from Jalisco, Mexico.

Eder’s Mexican father-in-law encouraged the couple to create their own premium tequila brand – decision that was followed by months of hard work. They wanted a product that charms from the very beginning, a premium tequila with a “WOW!” effect.

They finally found their liquid gold in a small distillery in Amatitán, near the famous village of Tequila – a fantastic tequila with vanilla and caramel flavors and an incredibly smooth finish. 100% agave, 100% handmade, 100% Mexico. There was no doubt: this was the perfect spirit to carry Mexico’s magic into the world. Truly one of a kind. Matured for at least 18 months in hand-selected oak bourbon barrels, this super premium tequila is particularly complex and smooth. With slight notes of vanilla, chocolate, caramelized nuts and cinnamon.