Created by Alex Robson and Howard Raymond, sparked by an epiphany late one night over a classic Gin cocktail, the pair set about creating a high quality and beautifully designed spirit.

A celebration of the life and legacy of the original ‘King of Soho’, Howard’s father, Paul Raymond. A challenger spirit, Raymond was famous for his risqué shows and for a while dominated the London entertainment scene; revolutionising the district of Soho.

The bold and colourful design of the bottles embody the characteristics that make Soho unique, reflecting both the past and the present of this vibrant and hedonistic district of London. Clean and gentle nose, King of Soho opens up to reveal classic juniper driven pine notes, with a refreshing twist of grapefruit.